February 21st, 2011 
Tom 
His rise from ‘humble origins’ to hugely accomplished (and wealthy) entrepreneur is the stuff of legend. His drive and vision, and 40 year string of successful enterprises, prove that he possesses one of Britain’s finest business brains. And his tough-talking, no-nonsense approach in the BBC TV series ‘The Apprentice,’ has made him one of Britain’s most recognised media figures.
Now Lord Alan Michael Sugar is joining the National Achievers Congress London 2011 to deliver a no-punches-pulled battle plan for success to a privileged audience…
He may be a Lord now but he didn’t have a silver spoon beginning. The son of an East End tailor – he watched his dad struggle to support the family. With no interest in self-pity, and determined to be independent, he showed his first entrepreneurial inclinations when, after leaving school in Hackney aged 16, Sugar started selling car aerials and electrical goods out of a van he bought for £50. A brief stint in the Civil Service proved to him that you need to make your own fortune and he was soon back out doing business his way.
Sugar started Amstrad in 1968 when he was just 21, with shrewd acumen, a keen eye for opportunity and a willingness to embrace innovation. During the 1980s, Amstrad doubled its profit and market value every year – and that was before he made his ground-breaking venture into computers – which placed him firmly on the world stage. Amstrad had its ups and owns but with Sugar only ever interested in forging ahead, growing and diversifying, he showed that he was a force to reckon with.
His 40 years in business saw him accumulating a sizable fortune of £730 million (US$1.16 billion), and was ranked 85th in the 2010 Sunday Times Rich List. Suddenly everyone wanted a piece of Sugar. Signing on as star of the BBC TV series ‘The Apprentice’, Lord Sugar was committed to the show’s focus being on candidates with business, not entertainment, calibre. He’s become famous for his unsweetened truth: difficult to swallow – but the Baron wasn’t there to give losers his condolences. As he puts it…
“When you lose, there won’t be some busty blonde outside, waiting for you to sob into her bosom.”
Now approaching its 7th season, he’s clearly proved he has the right stuff. Previously voted as the seventh scariest celebrity on television – whatever you may think of his personal style you can be sure he’ll give it to you straight.
Yes, life is tough, and when it hits you it can hit you like a speeding freight train. That’s why you need to be tougher – and Lord Sugar will share his most enduring strategies that give him ‘what it takes’.
If you want to learn about success then it makes sense to hear it from the most successful entrepreneurs to grace this planet. Sure, Lord Sugar can be blunt and, at times, brash but he tells his story with characteristic wit and honesty. He always delivers the most precise business savvy using unsullied truth and honesty. Lord Sugar went from a young man with nothing but ambition to becoming a multi-millionaire in his 30’s… he wants to let you know WHAT gave him the edge. He will join World’s #1 Peak Performance Coach, Tony Robbins, and another ‘heavy-weight’ entrepreneur, Sir Richard Branson to give you an unforgettable and reality-based business education at the upcoming National Achievers Congress London, Summer 2011.
DON’T MISS your only opportunity to learn from these unsurpassed super-achievers.
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